Made in Italy, a resilient brand

The “MADE IN ITALY” brand continues to show its resilience. Numerous Italian companies are changing the production purpose and capacity of their factories throughout the country in support of the Covid-19 emergency situation. To name just a few:


Giorgio Armani is converting all its factories to produce disposable gowns for the individual protection of health personnel engaged in the constant fight against the virus.


The Ferrari brand will make its plants and employees available for the production of components and assembly of new respirators for intensive care patients.


The Prada Group has committed itself to produce 110,000 gowns and 80,000 masks, with daily deliveries, at their plant in the province of Perugia which remains open for this purpose only.

Stay strong Italy … together we can make it!

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